During this presentation, the panel will review the current state of federal and state law on consumer cease-and-desist requests, as well as provide effective response techniques and best practice recommendations for navigating this complex issue. In particular, they will examine methods for discerning consumer intent and the scope of such requests, and how to react in accordance with applicable law. Finally, the panel will cover how to respond when consumers say they are represented by counsel, and how to determine whether a cease and desist request constitutes a dispute (and vice versa). Attendees will leave with a fuller understanding of these issues and the attendant legal uncertainties, as well as ideas for controls and practices they can implement to help minimize potential risks.
Tuesday Oct 16, 2018 Wednesday Oct 16, 2019